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 ADVERTISING . . . see "CAPITALISM" for related links The cheap contractions and revised spellings of the advertising world which have made the beauty of the written word almost unrecognizable-- surely any society that permits the substitution of 'kwik' for 'quick' and 'e.z.' for 'easy' does not deserve Shakespeare, Eliot, or Michener. --Russell Baker (1925- ) American journalist and columnist, (Column in "New York Times" as quoted in Ned Sherrin _Cutting Edge_ [1984]) The faults of advertising are only those common to all human institutions. If advertising speaks to a thousand in order to influence one, so does the church. And if it encourages people to live beyond their means, so does matrimony. Good times, bad times, there will always be advertising. In good times, people want to advertise; in bad times they have to. --Bruce Barton (1886-1967), [1955] ^^ Clergymen across the United States denounced Sarah Bernhardt from their pulpits as the 'whore of Babylon', thereby assuring massive attendance at her performances. The Episcopalian bishop of Chicago having delivered a particularly effective piece of publicity, Bernhardt arranged for her agent to send him a note and a bank draft. 'Your Excellency,' the note read, 'I am accustomed, when I bring an attraction to your town, to spend $400 on advertising. As you have done half the advertising for me, I herewith enclose $200 for your parish.' --_The Folio Book of Humorous Anecdotes_ [2005] "Church and Clergy" ^^ Advertising is the life of trade. --Calvin Coolidge (1872-1933) American Republican statesman and President [1923-1929] To keep people buying, you need first to make them dissatisfied with what they have. . . Advertising is nothing more than a technique to keep people in a state of perpetual dissat- isfaction with what they possess and in a permanent state of itchy acquisitiveness. --Felix Greene (1909-1985) Society drives people crazy with lust and calls it advertising. --John Lahr (1941- ) American critic, in "Guardian" [2 August 1989] Advertising may be described as the science of arresting human intelligence long enough to get money from it. --Stephen Butler Leacock (1869-1944) Canadian humorist, _Garden of Folly_ [1924] "The Perfect Salesman" Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless. --Sinclair Lewis (1885-1951) American novelist and playwright, _Gideon Planish_ [1943], ch. 26 Believe me, Ovaltine's got what it takes to help you be a leader in your gang. --Captain Midnight _The Best Classic Commercials from the 50's and 60's_ [1993] I think that I shall never see a billboard lovely as a tree. Perhaps, unless the billboards fall, I'll never see a tree at all. --Ogden Nash (1902-1971) American humorist Exhilarating, invigorating, aids digestion. --Pepsi ad [1903] "Wanted: Young, skinny, wirey fellows not over 18. Must be expert riders willing to risk death daily. Orphans preferred. Wages $25 per week." --Pony Express Advertisement [1860] In the factory we make cosmetics; in the drugstore we sell hope. --Charles Haskell Revson (1906-1975) American businessman Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it. --Will Rogers [William Penn Adair Rogers] (1879-1935) American humorist and actor - Without grounds for complaint. --ad for coffee company Alexander Balar [1926] I'm Chiquita Banana, and I've come to say bananas have to ripen in a certain way [. . . ] See the USA in your Chevrolet! --General Motors Corp. (commercial sung by Dinah Shore) Ah, a box of matches and a pack of Old Gold cigarettes. That's all you need, my friend, and you're enjoying the smoothest, mildest, tastiest cigarette ever created. A treat instead of a treatment. That's Old Gold cigarettes. Made by tobacco men, not medicine men. To give you the cigarette that treats you better in every way, because in every way, it's a better cigarette. Good, huh? Yes, for a treat instead of a treatment, get a pack--or get a carton--of Old Gold cigarettes. --Dennis James (1917-1997) American game-show host, _The Best Classic Commercials from the 50's and 60's_ [1993] ^ Bromodosis (odor caused by foot perspiration) Homotosis (lack of nice furniture) Acidosis (upset stomach) Sneaker Smell Accelerator Toe Office Hips Vacation Knees Ashtray Breath Coalitosis (use of coal, instead of oil, heat) Underarm Offense --New 'diseases' created by 1920s advertising, in Peter Jennings and Todd Brewster _The Century_ [1998] p. 112 ^ --- On April 25, 1974, the "Toronto Star" reported the deaths of Mr. Todd Missfield and Ms. Bonnie Johnson who died when their Cessna 150 airplane crashed into a billboard. The message on the billboard read: "Learn to Fly." Sign, sign, everywhere a sign Blockin' out the scenery, breakin' my mind Do this, don't do that, can't you read the sign? --The Five Man Electrical Band _Signs_ [1971 song] (Lyrics by Les Emmerson) TOPICAL [ . . . ] Outdoor advertising, one of the oldest forms of advertising, is reinventing itself. The $23 billion industry is introducing digital technology to change ads faster, new ways of measuring viewers, and billboards that beam information to cellphones. As a result, outdoor advertising companies -- which provide billboards, posters and video screens in public places -- are now seeing bigger gains than many competitors. [ . . . ] Around the world, spending on outdoor advertising last year was $23.2 billion, up 6.1% from the year earlier, according to ZenithOptimedia, a media buyer owned by Publicis Groupe SA. Spending on television ads was $146.8 billion, up 3.8%, the group says. Global spending on Internet advertising was slightly less than on outdoor, at $18.1 billion, but up 28.77% from the year before. [ . . . ] --Aaron O. Patrick "Technology Boosts Outdoor Ads As Competition Becomes Fiercer" _The Wall Street Journal_ [28 August 2006] -- OLD PRINT ADS: http://ookworld.com/product/index2.html ----- ballyhoo noun (plural bal·ly·hoos) 1. sensational advertising: sensational, loud, or sustained advertising 2. uproar: a noisy argument or disturbance The word "slogan" comes from the Gaelic, "sluaghghairm," meaning war cry. end page | ABILITY - ABUSE | ACADEMY AWARDS - ACCUSTOMED | ACHIEVEMENT - ACTING | ACTIONS | ACTORS | ACTUARIES - ADVERSARIES | ADVERSITY | ADVERTISING | ADVICE | AFFAIRS - AFGHANISTAN | AGE | AGNOSTICS & AGREEMENT | AIR FORCE - AIRPLANES | ALCOHOL | ALIBI - AMBITION | AMERICA | AMERICANS | AMERICAN INDIANS | AMERICAN REVOLUTION | AMUSEMENT - ANCESTORS | ANGER | ANIMAL RIGHTS & ANIMALS | ANIMOSITIES - APATHY | APOLOGY & APPEARANCE | APPEASEMENT | APPLAUSE - APPRECIATION | APPROPRIATE - APRIL | ARCHAEOLOGISTS - ARCHITECTURE | ARGUMENT | ARISTOCRACY - ARMY | ARROGANCE & ART | ASHAMED - ASTROLOGY | ATHEISM | ATOM BOMB - ATTRACTION | AUSTRALIA | AUTHORITY & AUTOMOBILES | AUTHORS & AUTOBIOGRAPHY | AUTUMN - AVIATION | | A | B | C | D | E | F | G | | Return Home | The Credits | The Cast | Act 1 | Act 2 | Act 3 | The End | The Reviews | |
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